A trend in trend stories
As I have predicted for a while, there will be a flurry of “trend” stories like this AP story appearing all over the place that lumps Rosie and Martha together (along with the fall in circulation in...
View ArticleThe Moore who stole Christmas
David Carr of the NYT reports there will be no Christmas parties at Time Inc. this year, saving as much as $1 million. Quote: “I don’t really care,” (one employee) said. “It was always this drunken,...
View ArticleMPA fest kicks off
The annual consumer magazine conference opened yesterday in Arizona. Here’s a link to Ad Age’s preview. Related posts: rexblog nano The Tumblr-fication of Google Reader While I’m traveling, think of...
View ArticleFuller, Real Simple, the best. I didn’t vote.
Bonnie Fuller was named editor of the year by Advertising Age. Real Simple, the best magazine. You can download a PDF of the “A List” of best magazines from Advertising Age’s website. Related posts:...
View ArticleSamir speaks
My man Samir is quoted in today’s Chicago Tribune on his new expertise: magazine closures. This time, on why SI Women died: Quote: “They had a complete lack of focus. Their unique selling feature...
View ArticleA weekly launch?
Here’s something you don’t see often. The launch of a weekly magazine. As “spinoff” from Thedeal.com. Tick-tock. Related posts: Vaporzine weekly Launch from the right Another day, another weekly...
View ArticleDirect from deathsville
Rexblog ranks the top magazine ranking gimmick designed to generate publicity in local papers as this year’s Men’s Health healthiest cities for men ranking. Related posts: rexblog nano The...
View ArticleWoe is we…is that shrimp, or prawn?
Bloated, drowned in overhead magazine companies are desperately hurting, according to executives at the MPA’s convention being held at the Biltmore Resort, where rooms start for the listed rate of...
View ArticleMartha deserts the desert
Martha bolts early from the convention, reports the NY Post (temp. link). Among the reasons is this witty comment: “I spilled iced tea and water on her,” confessed Randy Jones, head of Worth magazine...
View ArticleMaxim envy?
Did I miss this? Men’s Health is launching a magazine, Best Life, that appears to be for randy guys who are past their prime randiness. Related posts: Maxim-mum exposure Maxim Kiddie P*rn I suggest...
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